About the Arts Stroll & Shop
The Stroll is a collaborative event thrown by Newton's local arts and business scenes to create an enchanting holiday tradition for our community. The Stroll makes it fashionable and fun to Shop Local. Eat Local. Art Local.
History of the Stroll
The Newton Cultural Alliance founded the Arts Stroll & Shop in December 2011 in Newton Centre. The motivations behind the Stroll were to
1. Offer NCA's members a collaborative performance and exhibit opportunity
2. Thank Newton's business community for their years of donations by bringing arts audiences directly into their businesses
3. Create a memorable and engaging day for our community
In our first year, the Stroll had 30 business participants from Newton Centre and Piccadilly Square plus more than 50 artists and musicians who entertained shoppers and diners. We even turned empty storefronts into pop-up art galleries! The great collaborative power of arts and business was obvious from the start! Over the years the Stroll has evolved into a fun filled day in a variety of villages and each year culminating in a rousing collaborative seasonal performance by the New Philharmonia Orchestra, students from the Boston Ballet School, Newton Studio and a variety of other local performers - all at the First Baptist Church in Newton Centre.